About JB Brands
A luxury hair atelier founded on international excellence, artistic vision, and a commitment to hair health and client transformation.
Founder & CEO
Grace Young
With over 15 years of extensive experience in international business development, Grace Young established Jamshid Biookaghai Brand International with a clear vision: to bring world-class hair artistry, innovative beauty techniques, and elevated luxury salon experiences to the entire Philippines and key global markets. Drawing from her deep understanding of international trends, brand positioning, and high-end client expectations, Grace has positioned the brand as a bridge between global excellence and local sophistication—creating not simply a salon concept, but a comprehensive luxury beauty destination designed to deliver exceptional service, artistry, and personalized care.
Through strategic partnerships with RED International and Global Care Group International, the brand is set to become the premier luxury salon and spa offering within integrated luxury senior living resorts and upscale lifestyle communities across the region. This collaboration ensures that residents and guests have access to world-class beauty services in an environment prioritizing comfort, elegance, and holistic well-being. By combining cutting-edge techniques, premium products, and a refined service philosophy, the brand redefines the standards of luxury beauty and wellness—serving discerning clientele who seek not only aesthetic enhancement but a complete lifestyle experience reflecting sophistication, relaxation, and excellence.
Our Purpose
Mission & Vision
Our Mission
To deliver world-class hair artistry and luxury beauty experiences that transform not just appearance, but confidence and well-being. We are committed to meticulous attention to detail, innovative techniques, and personalized service that honors the unique vision of every client. Through education, excellence, and integrity, we set new standards for luxury salons globally.
Our Vision
To be the premier international luxury hair atelier and educational destination, recognized for pioneering artistry, uncompromising quality, and transformative client experiences. We envision JB Brands as a bridge between global excellence and local sophistication—expanding to key markets worldwide while maintaining the integrity, exclusivity, and personal touch that define our brand. We aspire to cultivate the next generation of master stylists and salon entrepreneurs through JB Brands Academy.
Core Values
Excellence
Unwavering commitment to technical mastery and artistic vision in every service.
Hair Health
Prioritizing long-term integrity and wellness over short-term trends.
Discretion
Complete confidentiality and personalized attention for every client.
Education
Cultivating expertise and building a community of passionate artisans.
Leadership & Artistry
Our Team
Meet the master stylists and artisans who bring your vision to life with precision, creativity, and care.
Jamshid Biookaghai
Co-Founder & Master Stylist
An internationally acclaimed hair artist specializing in precision cuts and bespoke color transformations. Jamshid brings expertise from top salons across Europe and Asia.
Mary Roque
International Senior Color Specialist
Expert in balayage, blonding, bespoke color consultations, and advanced hair extensions. Mary's meticulous approach to color theory and hair integration ensures every transformation reflects your unique vision and lifestyle while maintaining hair health and integrity.